Who I am

I think of businesses as systems that can be modeled, instrumented and made to learn.

My work sits at the crossroads of pricing, data and applied-AI workflows across retail, telecom and travel.

Pricing Strategy · Revenue Analytics · AI-Augmented Decision Making

4+ years driving commercial decisions through pricing, revenue management, demand and profitability analysis across retail, travel and telecommunications. I build pricing, elasticity, commercial mix and channel-performance models, plus executive dashboards to support price, margin and growth decisions. Active adoption of Generative AI (Claude, ChatGPT, Gemini, NotebookLM) to accelerate document analysis, reporting automation, insight generation and strategic workflows. Advanced command of SQL, Power BI and Python for multi-source integration and data governance. Measurable impact: -60% analysis time, +25% digital sales, EUR 2M recovered annually. Focus on commercial strategy, analytical execution, scalability and AI as a productivity multiplier.